Resource title

Impact of product-harm crises on brand equity: threat or opportunity

Resource image

image for OpenScout resource :: Impact of product-harm crises on brand equity: threat or opportunity

Resource description

Abstract not available

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Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1997/97-40.pdf

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Copyright INSEAD. All rights reserved