Resource title

Market segmentation and product line design in remanufacturing

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Resource description

This paper describes an environment where two products are offered, one is remanufactured and the other is all-new. Examining the trade-offs between the customer's utility and production cost variables, the model identifies conditions under which the remanufacturing product may coexist with the all-new product. The paper concludes with some insights on why remanufacturing can be successful with some products but nonexistent with many others

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Resource language

en

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application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1996/96-66.pdf

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Copyright INSEAD. All rights reserved