Resource title

Business implications of multimedia: the case of Spain

Resource image

image for OpenScout resource :: Business implications of multimedia: the case of Spain

Resource description

The aim of this study is to analyse the "multimedia phenomenon" in order to provide up-to-date information and insights on its current impact on companies and on the development of European industry in general. The report focuses particularly on Spain, contributing to a better understanding of: - the current state and the development of the multimedia industry in Spain, - the key factors affecting this development, - the dynamics of market acceptance of current and future multimedia products and services generated by this development, - the major transformation affecting industry in general derived from the spread of such products

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://flora.insead.edu/fichiersti_wp/inseadwp1996/96-10.pdf

Resource license

Copyright INSEAD. All rights reserved