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Trade-offs in the venture capital decision

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Several studies of venture capital investment criteria have been carried out previously, often utilizing traditional Likert-scaled survey methods. They have produced some general findings which indicate that the "human factor" is of most importance. However, virtually all of these studies have been undertaken with US based venture capitalists. In addition, they have generally been exploratory and have assumed a single hierarchy of decision criteria in all cases and across all venture capitalists. We do not accept that this latter is a valid assumption. Therefore, this research aims to test this presumption by investigating the "trade offs" made by venture capitalists in Europe

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