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Manufacturing delivers! But will that be enough? (Report on the 1994 European manufacturing futures survey)

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Since 1993 we have at INSEAD carried out the European Manufacturing Futures Survey. The report of the 1994 survey indicates that European manufacturers have made significant improvements compared with previous surveys in the performance of the production system. Also the reorganisation of the production network, in line with the opportunities offered by the creation of a large European market, has paid off nicely. For the near future European manufacturers will focus on the improvement of the total delivery system. Is this enough? From the survey we learn that European manufacturers may perform well, but have perhaps an approach which is too focused on manufacturing. They may well neglect the bundle of services in which the product has to be embedded. We have also noticed a disillusion and neglect of process technologies

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en

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application/pdf

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http://flora.insead.edu/fichiersti_wp/Inseadwp1994/94-50.pdf

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Copyright INSEAD. All rights reserved