Resource title

Ch. 7 Acquisition of YouTube for Google. (Youtube%252CGoogle.pdf)

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image for OpenScout resource :: Ch. 7 Acquisition of YouTube for Google. (Youtube%252CGoogle.pdf)

Resource description

Hello my Business Crew!Our weekly case study has arrived! It will be focused on Google Acquisition. Although Google had a significant performance in Web search many of its other services such as Google Video were less successful. This case describe how Youtube came to dominate the video markert for User-generated content (UGC), while Google Video tried various entry strategies and ultimately failed, ending with the acquisition of Youtube. It also reviews the various competitors in the UGC market, chronicles the entry of established and new players in the area of professionally generated content (PGC), and outlines the key challenges related to the acquisition of YouTube for Google. PS. The case study will be revised the next tuesday.See u next K Regards Heydi

Resource author

Heidy Pazmino Franco

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Resource language

es-EC

Resource content type

application/pdf

Resource resource URL

http://sidweb.espol.edu.ec/public/download/doDownload?attachment=572609&websiteId=4211&folderId=17&docId=850864&websiteType=1

Resource license

Creative Commons - http://creativecommons.org/licenses/by-sa/2.5/